The new Richland Township PD CRIMEWATCH website is launched in the last week of April, 2017. Their new website is is linked to Facebook account created as part of the CRIMEWATCH program. At the end of April, the newly launched site had only 120 visitors and generated 285 unique impressions. Their Facebook page has only a few followers.
SHOOTING SUSPECT INFO POSTED ON RICHLAND PD CRIMEWATCH
A shooting incident occurs on the evening of May 18, 2017 at about 5:30 p.m. to the rear of a Wal-Mart store in Richland Township. An alert is posted to Richland Twp. PD’s CRIMEWATCH website within 10 minutes of the incident, which also automatically posts to their Facebook Page. Quakertown Borough PD reshares post on their CRIMEWATCH site.
SHOOTING INCIDENT REPORTED ON CRIMEWATCH GOES VIRAL
Within minutes of posting it on Richland PD’s CRIMEWATCH website, CRIMEWATCH webserver traffic continues to climb and is peaking at over 1000 unique visitors every 3 minutes (6+ unique impressions a second). The Richland Twp. PD’s ‘Shooting Suspect’ case is viewed 37,698 times on their CRIMEWATCH Portal in less than 24 hours.
INFORMATION ABOUT THE SUSPECT AND INCIDENT SPREADS RAPIDLY
Local media picks up the story from CRIMEWATCH and activity on Richland Township PD’s Facebook page intensifies. The post is shared over 300 times and reaches over 4,300 people within hours. The social platform engagement immediately generates 131 comments regarding the suspect and the case, which leads to incoming tips from the surrounding community.
TIPS RECEIVED REVEAL SUSPECT’S ACTUAL PHYSICAL LOCATION
Several CRIMEWATCH Tips regarding the shooting suspect are received within an hour of posting the case on the Richland Twp. PD website. One tip provided the suspect’s current physical location. The anonymous tip stated: “I believe it’s him and his car is parked in the parking lot behind [Cuts On the Corner] across from McCooles bar. He is still sitting here.”
SUSPECTED GUNMAN IS CAPTURED HOURS AFTER SHOOTING INCIDENT
The suspect was arrested without incident 6 hours after the shooting incident. Prior to CRIMEWATCH, the Richland Twp. PD didn’t have a social media presence. After their first ‘real crime’ post, the info reached tens of thousands of people across the region in less than 2 hours. The community was safer thanks to Richland Twp. PD, Quakertown Borough PD, and CRIMEWATCH.